Whether you’re selling goods, services, technology, or an employee value proposition, there should always be the same first step. It’s critical to identify your message and what makes your story compelling or ‘pop’, before determining the format or channel for
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I just became a dad for the first time (to a little girl called Mabel) and I was fortunate enough to be between jobs for her first couple of months, which allowed me to spend a lot of time with
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